AI Insights · Timothy · October 2022
Top 5 Music and Audio Apps in Kenya Q3 2022
Discover the performance trends of the top 5 music and audio apps in Kenya for Q3 2022, including downloads, revenue, and active users.
In the third quarter of 2022, the top music and audio applications in Kenya showcased varying performance trends across downloads, revenue, and active users. Here’s a closer look at the data for the top 5 apps, based on Sensor Tower's insights.
Deezer: Music & Podcast Player experienced fluctuations in weekly revenue, starting with approximately $297 in late June and peaking at $360 in the final week of September. Weekly downloads for the app varied, with a high of 925 in late July, tapering off to 617 by the end of September. Active users hovered around 13K in early July, gradually declining to just over 10K by the end of the quarter.
Pocket FM: Audio Series saw a significant uptick in both downloads and revenue. Downloads surged from 7 in late June to nearly 3K by the end of September. Revenue followed a similar trend, starting at $16 and rising to $290 in the same period. Active users also saw a substantial increase, growing from 146 in late June to nearly 3K by the end of the quarter.
Boomplay: Music & Live Stream maintained robust performance metrics throughout the quarter. Weekly downloads ranged from 36K to over 63K, with the highest count in mid-September. Revenue saw minor fluctuations, with values between $83 and $124. Active users remained consistently high, starting at 618K and ending the quarter at 644K.
Drum Pads - Beat Maker Go exhibited steady revenue growth, starting at $46 in late June and peaking at $111 in early August. Downloads were highest at the beginning of August, reaching 3.5K, before stabilizing around 2K by the end of September. Active users showed a noticeable peak in early August at 11.2K, before settling around 7K towards the end of the quarter.
WeSing - Karaoke, Party & Live had minimal activity in terms of downloads, with no significant data recorded. Revenue fluctuated, peaking at $60 in mid-July and ending at $45 in late September. Active users remained low, with a slight decrease from 35 in late June to 27 by mid-July.
For more detailed insights and data, visit Sensor Tower.
